Search is probably the single most important factor of your website. As a custom internet marketing firm, we see clients jump the track on trying to get the latest mapping or one more custom data return than their competitor; but as a practical matter, most of the time, it simply comes to being found first.
Realtors, an industry we work with a great deal, ought to have this sign posted somewhere in their office, over their refrigerator, on their bedpost. According to a recent survey, over 80% of the potential customers who use the internet to find a home (which by the way according to National Association of Realtors is OVER 90%) WILL STICK WITH THE FIRST SITE THEY GO TO (read that again). And out of this number, about 80% again will use the first agent they contact off of the web. So, the upshot is pretty simple. You had better be the FIRST WEBSITE someone sees...its the easy way to win.
Contact me, Todd Hunnicutt, at todd@realinternetsales.com to find out how.